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BRAND sense

By Martin Lindstrom

Cover of Markenpolitik by carsten baumgarth

Markenpolitik

By Carsten Baumgarth

Cover of Markenpsychologie by gert gutjahr

Markenpsychologie

By Gert Gutjahr

Cover of Kapferer on luxury by jean-noël kapferer

Kapferer on luxury

By Jean-Noël Kapferer

Designing brand identity

By Alina Wheeler

Cover of Place branding by robert govers

Place branding

By Robert Govers

Brand Breakout

By Nirmalya Kumar

Cover of Absolute value by itamar simonson

Absolute value

By Itamar Simonson

Cover of Markenbeurteilung bei einzigartigen Produkteigenschaften by rainer elste

Markenbeurteilung bei einzigartigen Produkteigenschaften

By Rainer Elste

Cover of Markenwirkung von Sponsoring by david woisetschläger

Markenwirkung von Sponsoring

By David Woisetschläger

Cover of The economy of brands by jan lindemann

The economy of brands

By Jan Lindemann

Cover of Konsumentenverhalten in ereignisinduzierten Markenkrisen by anja weißgerber

Konsumentenverhalten in ereignisinduzierten Markenkrisen

By Anja Weißgerber

Brand loyalty

By Jacob Jacoby

Brand society

By Martin Kornberger

Cover of Marke und Gesellschaft by nina janich

Marke und Gesellschaft

By Nina Janich

Cover of Placebo-Effekte im Marketing by anja fell

Placebo-Effekte im Marketing

By Anja Fell

Cover of Erfolgsfaktoren von Markenerweiterungen by nina mahnik

Erfolgsfaktoren von Markenerweiterungen

By Nina Mahnik

Cover of Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche by frank habann

Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche

By Frank Habann

Cover of Thickening and Gelling Agents for Food by alan imeson

Thickening and Gelling Agents for Food

By Alan Imeson

(Re)inventing the brand

By Jean-Noël Kapferer,Jean-Noel Kapferer,Jean-Nowl Kapferer

Cover of What's in a name? by john philip jones

What's in a name?

By John Philip Jones

Cover of Brands by susannah hart,john m. murphy

Brands

By Susannah Hart,John M. Murphy

Cover of Quintessence by betty cornfeld,betty cornfield,owen edwards

Quintessence

By Betty Cornfeld,Betty Cornfield,Owen Edwards

Cover of Repeat-buying; theory and applications by a. s. c. ehrenberg

Repeat-buying; theory and applications

By A. S. C. Ehrenberg