Transcript proceedings

how to measure the sales effectiveness of advertising, today's improved state of the art, why and how it is possible, in all media : an ARF Key Issues Workshop, the New York Hilton, June 18, 1987.

By Advertising Research Foundation Key Issues Workshop (1987 New York, N.Y.)

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Publish Date

1987

Publisher

Advertising Research Foundation

Language

eng

Pages

135

1-3 of 3 Editions

Transcript proceedings

Transcript proceedingspromotion effectiveness : the relationship between advertising and promotion, brand franchise effects, measurement problems and solutions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 22, 1987.

Language: eng

Pages: 257

Published In: 1987

Publisher: Advertising Research Foundation

Transcript proceedings

Transcript proceedingshow to measure the sales effectiveness of advertising, today's improved state of the art, why and how it is possible, in all media : an ARF Key Issues Workshop, the New York Hilton, June 18, 1987.

Language: eng

Pages: 125

Published In: 1987

Publisher: Advertising Research Foundation

Transcript proceedings

Transcript proceedingsmarketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987.

Language: eng

Pages: 135

Published In: 1987

Publisher: Advertising Research Foundation