Transcript proceedings

promotion effectiveness : the relationship between advertising and promotion, brand franchise effects, measurement problems and solutions : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 22, 1987.

By Advertising Research Foundation Key Issues Workshop (1987 New York, N.Y.)

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Publish Date

1987

Publisher

Advertising Research Foundation

Language

eng

Pages

135

Description:

subjects: Advertising, Advertising media planning, Marketing research, New products, Research, Sales forecasting, Sales promotion