Cover of Customer relationship management

An edition of Customer relationship management (2002)

Customer relationship management

integrating marketing strategy and information technology

By William G. Zikmund,Raymond, Jr. McLeod,Faye W. Gilbert

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4 Want to read1 Currently reading0 Have read

Publish Date

2003

Publisher

Wiley

Language

eng

Pages

194

Description:

subjects: Management, Customer relations, Relationship marketing, Data processing, Marketing relationnel, Relations avec la clientèle, Gestion, Informatique, Relaciones con los clientes, Administración, Procesamiento de datos, Customer relations, management