An edition of The Rhetoric and Reality of Marketing (2003)

The Rhetoric and Reality of Marketing

An International Managerial Approach

By Philip J. Kitchen

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Publish Date

July 18, 2003

Publisher

Palgrave Macmillan

Language

eng

Pages

192

Description:

subjects: Marketing, Case studies, Management, Internationaler Vergleich, Gestion, Marketingmanagement, Etudes de Cas, Marketing, management, case studies