1-24 of 89 Books

Principles of marketing
By Philip Kotler,Gary Armstrong,John Saunders undifferentiated,Veronica Wong,Peggy H. Cunningham,Valerie Trifts

Basic Marketing Case Book
By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

A preface to marketing management
By J. Paul Peter

Service management and marketing
By Christian Grönroos

Basic marketing
By William D. Perreault,Joseph P., Ph.D. Cannon,E. Jerome McCarthy

Business marketing management
By Michael D. Hutt,Thomas W. Speh

Marketing Communications Management
By Paul Copley

Marketing management
By Joseph P. Guiltinan,Gordon W. Paul,Thomas J. Madden

Marketing strategy
By Orville C. Walker,John Mullins,Jr., Harper W Boyd,Harper W. Boyd,Jean-Claude Larreche,Orville C., Jr. Walker,Harper W., Jr. Boyd

Marketing
By William O. Bearden,Raymond W. Laforge,Thomas N. Ingram,William Bearden,Thomas Ingram

Managing Marketing
By Roger Palmer,Juanita Cockton,Graham Cooper

Marketing Strategy and Management
By Michael J. Baker

A framework for marketing management
By Philip Kotler,Kevin Lane Keller

Marketing Management Cases
By William M. Weilbacher

Shopper marketing
By Markus Stahlberg,Ville Maila

Marketing management
By John Walker Mullins,John Mullins,Jr. Harper W Boyd,Orville C. Walker,Jean-Claude Larreche,Jr., Harper W Boyd