An edition of Media Monoliths (2004)
Media Monoliths
How Great Media Brands Thrive and Survive
By Mark Tungate
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Publish Date
February 1, 2006
Publisher
Kogan Page
Language
eng
Pages
272
Description:
subjects: Brand name products, Economic aspects, Economic aspects of Mass media, Mass media, Industrial management, Médias, Aspect économique, Produits de marque, Massamediaindustrie, Management, Economische aspecten, Medienwirtschaft, Zeitung, Magazin, Rundfunksender, Nachrichtenagentur, Erfolg, Popularität