Media monoliths

Description:

"Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading. --Publisher.

subjects: Brand name products,  Economic aspects,  Economic aspects of Mass media,  Mass media,  Industrial management,  Médias,  Aspect économique,  Produits de marque,  Massamediaindustrie,  Management,  Economische aspecten,  Medienwirtschaft,  Zeitung,  Magazin,  Rundfunksender,  Nachrichtenagentur,  Erfolg,  Popularität