

An edition of E-commerce (2002)
Business, Technology, Society
By Kenneth C. Laudon,Carol G. Traver,Carol Guercio Traver,Carol Traver
Publish Date
January 15, 2002
Publisher
Addison Wesley Publishing Company,Addison Wesley
Language
eng
Pages
896
Description:
In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
subjects: Electronic commerce, Information technology, Internet marketing, Commerce electronique, Marketing sur Internet, E-commerce, Technologie de l'information, Marketing, Informatietechnologie, Internet, Internet, economic aspects, Internet, social aspects, Social aspects, Marknadsforing via Internet, Sociala aspekter, Elektronisk handel, Marknadsföring via Internet, Comercio electronico, Mercadotecnia por Internet, Tecnologia de la informacion, E-Business, Geschäftsmodell, Informationstechnik, Telemarketing, Informationsgesellschaft, Electronic data processing, Commerce électronique, Hf5548.32 .l38 2002, 658.8/4, E-commerce - reference, Business technology - information systems, Online marketing