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Cover of E-commerce

E-commerce

Business, Technology, Society

By Kenneth C. Laudon,Carol G. Traver,Carol Guercio Traver,Carol Traver

3.00 (4 Ratings)
129 Want to read14 Currently reading4 Have read

Publish Date

January 15, 2002

Publisher

Addison Wesley Publishing Company,Addison Wesley

Language

eng

Pages

896

Description:

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.