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The Long Tail

By Chris Anderson

E-commerce

By Kenneth C. Laudon,Carol G. Traver,Carol Guercio Traver,Carol Traver

Mobile marketing

By Alex Michael

Consumer Psychology in a Social Media World

By Curtis P. Haugtvedt,Richard F. Yalch

Engage

By Brian Solis

The Dragonfly Effect

By Jennifer Aaker,Andy Smith

Online marketing

By Richard Gay,Alan Charlesworth,Rita Esen

Web 2.0 and beyond

By Tom Funk

E-Commerce 2015, Global Edition

By Kenneth C. Laudon,Carol Traver

The new rules of marketing and PR

By David Meerman Scott

Electronic Commerce

By Gary Schneider

Advertising Now. Online

By Julius Wiedemann

Recruiting with social media

By Clinton R. Lanier

Auditing social media

By Peter R. Scott

Cyberculture And The Subaltern Weavings Of The Virtual And Real

By Radhika Gajjala

The ultimate web marketing guide

By Michael Miller

Internet marketing

By Dave Chaffey

Socialnomics

By Erik Qualman