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Cover of Going dirty

Going dirty

the art of negative campaigning

By Mark, David

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Publish Date

2006

Publisher

Rowman & Littlefield Publishers

Language

eng

Pages

278

Description:

"Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. This book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon."--Jacket.