Cover of Emotion and reason in consumer behavior

An edition of Emotion and reason in consumer behavior (2005)

Emotion and reason in consumer behavior

By Arjun Chaudhuri

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Publish Date

2005

Publisher

Elsevier Butterworth-Heinemann

Language

eng

Pages

175

Description:

subjects: Consumer behavior, Psychological aspects, Psychological aspects of Consumer behavior, Consommateurs, Comportement, Aspect psychologique, BUSINESS & ECONOMICS, Consumentengedrag