An edition of Treasure hunt (2006)
Treasure hunt
inside the mind of the new global consumer
By Michael Silverstein,Michael J. Silverstein
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Publish Date
2006
Publisher
Portfolio/Penguin Group,Portfolio
Language
eng
Pages
267
Description:
A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations.