Die Akzeptanz von Neuprodukten im Handel

An edition of Die Akzeptanz von Neuprodukten im Handel (1981)

Die Akzeptanz von Neuprodukten im Handel

eine empirische Untersuchung zum Innovationsverhalten des Lebensmittelhandels

By Simone Pfeiffer

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Publish Date

1981

Publisher

Gabler

Language

ger

Pages

229

Description:

subjects: Case studies, Grocery trade, Management, Marketing, New products, Marketing, management, case studies, New products, management, Germany, economic conditions

Places: Germany (West)