A comparative study of motives observed in selected pictorial advertisements directed at the Bantu

An edition of A comparative study of motives observed in selected pictorial advertisements directed at the Bantu (1974)

A comparative study of motives observed in selected pictorial advertisements directed at the Bantu

By R. K. Deppe

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Publish Date

1974

Publisher

Bureau of Market Research, University of South Africa

Language

eng

Pages

Description:

subjects: Advertising, Black Consumers, Motivation research (Marketing), Psychological aspects, Psychological aspects of Advertising

Places: South Africa