An edition of Personal influence (1955)

Personal influence

the part played by people in the flow of mass communications

By Elihu Katz,Paul Lazarsfeld

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Publish Date

1955

Publisher

Free Press

Language

eng

Pages

400

Description:

"A report of the Bureau of Applied Social Research, Columbia University." Bibliography: p. 381-393.

subjects: Communication, Mass media, Public opinion, Media Studies, Psychology, General, Sociology, Social Psychology, Language Arts & Disciplines / Communication, Marketing - General