1-24 of 778 Books

The Art of War
By 孙武 (Sun Tzu),Stephen F. Kaufman,Lionel Giles,Onésimo Colavidas

Basic Marketing Case Book
By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

Advertising Media Planning
By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Strategic sport marketing
By David Shilbury,David Shilbury,Shayne Quick,Hans Westerbeek

Service management and marketing
By Christian Grönroos

Essentials of Marketing
By William D. Perreault,E. Jerome McCarthy

Contemporary Marketing
By Louis E. Boone,David L. Kurtz

Marketing
By Roger A. Kerin,Eric N. Berkowitz,Steven W. Hartley,William Rudelius

Marketing
By Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Elnora Stuart

Marketing research for managers
By Sunny Crouch,Matthew Housden

Selling
By Roger Ditzenberger,Ditzenberger,Kidney,John Kidney

The channel advantage
By Lawrence G. Friedman,Lawrence Friedman,Tim Furey

Marketing strategy
By Orville C. Walker,John Mullins,Harper W Boyd Jr.,Harper W. Boyd,Jean-Claude Larreche,Orville C., Jr. Walker

Strategic marketing
By David W. Cravens,Nigel Piercy

Advertising media workbook and sourcebook
By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Sales promotion essentials
By Don E. Schultz,William A. Robinson,Lisa A. Petrison

Franchising for dummies
By R. David Thomas,Michael Seid,Dave Thomas

Gravitational marketing
By Jimmy Vee,Jimmy Vee,Travis Miller,Joel Bauer

Market segmentation
By Malcolm McDonald,McDonald, Malcolm.,Ian Dunbar,Ian K. Dunbar

Making meaning
By Stephen Diller,Steve Diller,Nathan Shedroff,Darrel Rhea

Personal influence
By Elihu Katz,Paul Lazarsfeld