1-24 of 778 Books

Basic Marketing Case Book
By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

Advertising Media Planning
By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Strategic sport marketing
By David Shilbury,David Shilbury,Shayne Quick,Hans Westerbeek

Service management and marketing
By Christian Grönroos

Essentials of Marketing
By William D. Perreault,E. Jerome McCarthy

Marketing
By Roger A. Kerin,Eric N. Berkowitz,Steven W. Hartley,William Rudelius

Contemporary Marketing
By Louis E. Boone,David L. Kurtz

Marketing
By Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Elnora Stuart

Marketing research for managers
By Sunny Crouch,Matthew Housden

Selling
By Roger Ditzenberger,Ditzenberger,Kidney,John Kidney

The channel advantage
By Lawrence G. Friedman,Lawrence Friedman,Tim Furey

Strategic marketing
By David W. Cravens,Nigel Piercy

Marketing strategy
By Orville C. Walker,John Mullins,Jr., Harper W Boyd,Harper W. Boyd,Jean-Claude Larreche,Orville C., Jr. Walker,Harper W., Jr. Boyd

Advertising media workbook and sourcebook
By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Market segmentation
By Malcolm McDonald,McDonald, Malcolm.,Ian Dunbar,Ian K. Dunbar

Gravitational marketing
By Jimmy Vee,Jimmy Vee,Travis Miller,Joel Bauer

Sales promotion essentials
By Don E. Schultz,William A. Robinson,Lisa A. Petrison

Making meaning
By Stephen Diller,Steve Diller,Nathan Shedroff,Darrel Rhea

Personal influence
By Elihu Katz,Paul Lazarsfeld

Franchising for dummies
By R. David Thomas,Michael Seid,Dave Thomas