Search engine marketing, Inc.

Description:

"Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging - especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost." "Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants."--BOOK JACKET.

subjects: Internet marketing,  Web search engines,  Web sites,  Commerce électronique,  Marketing sur Internet,  Publicité sur Internet,  Web sites, design,  Online-Werbung,  Zoekmachines,  Electronic Commerce,  Marketing,  Websites,  Design,  Internet,  Online-Marketing,  Internet advertising