Disaster in Dearborn

Description:

"Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel - the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story - how the Edsel was planned, created, produced, and marketed." "This illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models."--Jacket.

subjects: Ford motor company,  Product management,  Edsel automobile,  History,  Decision making