An edition of From Brand Vision to Brand Evaluation (2001)
From Brand Vision to Brand Evaluation
Strategically Building and Sustaining Brands
By Leslie de Chernatony
0 (0 Ratings)
3 Want to read0 Currently reading0 Have read
3 Want to read0 Currently reading0 Have read
Publish Date
April 1, 2001
Publisher
Butterworth-Heinemann
Language
eng
Pages
376
Description:
subjects: Brand name products, Trademarks, Product management