Creativity And Space

Description:

"By examining the changing patterns of the German advertising industry from a spatial-economic perspective, focusing on the rise of Hamburg as the country's new creative capital, this book discusses the shifting relations between economic organization, social relations and spatial structures in the post-industrial economy." "Illustrated by in-depth empirical material, the book brings together debates on reflexive modernization and individualization with those on embeddedness and on the role of business services in regional development. It concludes that it is the labour market of professionals which provides a regional and social anchoring of economic activities, while at the same time pointing out the increasing importance of metropolitan regions."--BOOK JACKET.

subjects: Advertising,  Labor market,  Professional employees,  Creative ability in business,  Work environment,  Organizational behavior,  BUSINESS & ECONOMICS / Advertising & Promotion,  SCIENCE / Earth Sciences / Geography