Ethnography for marketers

Description:

"Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies. It is a textbook for advanced undergraduate and graduate students studying ethnography or research methods in a variety of programs including business, sociology, anthropology, and education."--Jacket.

subjects: Business anthropology,  Consumer behavior,  Consumers' preferences,  Marketing research,  Marketing,  Recherche,  Consommateurs,  Comportement,  Préférences,  Affaires,  Aspect anthropologique,  Marknadsundersökning,  Konsumentpsykologi,  Investigación de mercado,  Comportamiento del consumidor,  Preferencias de los consumidores,  Antropología de negocios,  Hf5415.2 .m3164 2006,  658.8/34