An edition of The Biology of Business (1999)
The Biology of Business
Decoding the Natural Laws of Enterprise (Jossey Bass Business and Management Series)
By John Henry, III Clippinger
Publish Date
October 1, 1999
Publisher
Jossey-Bass
Language
eng
Pages
287
Description:
"As organizations become more and more interconnected, volatile, and complex, how can managers possibly anticipate, much less control, the myriad factors that determine their company's success? A new approach is called for and its principles lie in the science of complex adaptive systems, or CAS.". "Here, John Clippinger and nine extraordinary contributors present the seven basics of CAS theory and show how to apply them to real-world business challenges including knowledge management, brand creation, market development, product innovation, and organizational change."--BOOK JACKET.