An edition of Speaking of Health (2002)
Speaking of Health
Assessing Health Communication Strategies for Diverse Populations
By Institute of Medicine (U. S.)
Publish Date
November 2002
Publisher
National Academy Press
Language
eng
Pages
356
Description:
"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket.
subjects: Health promotion, Methods, Communication en médecine, Cultural Diversity, Communication, Health Services Accessibility, Promotion de la santé, Communication in medicine, Kulturelle Identität, Gesundheitsförderung, Werbung, HEALTH & FITNESS, MEDICAL, Holism, Healthy Living, Promotion de la sante, Reference, Communication en medecine, Preventive Medicine, Kulturelle Identitat, Gesundheitsforderung, Public health