Das Marken- und Firmen-Image

An edition of Das Marken- und Firmen-Image (1971)

Marken- und Firmen-Image

Theorie, Methodik, Praxis.

By Uwe Johannsen

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Publish Date

1971

Publisher

Duncker & Humblot

Language

ger

Pages

405

Description:

subjects: Advertising, Brand name products, Motivation research (Marketing), Psychological aspects, Psychological aspects of Advertising, Trademarks