An edition of Complete Guide to Advertising (1985)
Complete Guide to Advertising
By Torin Douglas
0 (0 Ratings)
0 Want to read0 Currently reading0 Have read
0 Want to read0 Currently reading0 Have read
Publish Date
August 1985
Publisher
Book Sales
Language
eng
Pages
224
Description:
With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. It covers such topics as: Why advertising sells; How to choose and agency; How to write an ad; How to plan a campaign; Selecting the best media; How to get the best deals on space; Why ideas should be pre-tested; When to schedule marketing decisions; How to commission photographs; How to choose effective type-faces; How to decide budgets - and much more.
subjects: Advertising, Handbooks, manuals, Publicité, Campagnes publicitaires