An edition of Brand Risk (2008)

Brand Risk

Adding Risk Literacy to Brand Management

By David Abrahams,David Abrahams

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Publish Date

February 2008

Publisher

Ashgate Pub Co

Language

eng

Pages

217

Description:

subjects: Marketing, Branding (Marketing), Risk management, Marketing -- Risk management, Stratégie de marque, Gestion du risque, Branding