An edition of The Pricing and Revenue Management of Services (2007)
Pricing and Revenue Management of Services
A Strategic Approach
By Irene C. L. Ng
Publish Date
2007
Publisher
Taylor & Francis Group
Language
eng
Pages
208
Description:
"In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking." "This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services."--Jacket.