An edition of The Handbook of Field Marketing (2007)
The Handbook of Field Marketing
A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing
By Alison Williams
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Publish Date
January 1, 2008
Publisher
Kogan Page
Language
eng
Pages
257
Description:
The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.