Explore Books on
consumer's preferences
1-13 of 13 Books
Psychology of Marketing
Psychology of Marketing
By G. Jason Goddard,Gerhard Raab,Riad A. Ajami,Alexander Unger
Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers
By Douglas Bowman
Consumers' buying practices, uses, and preferernces for fibers in retail piece goods
Consumers' buying practices, uses, and preferernces for fibers in retail piece goods
By Evelyn F. Kaitz
A psychological study of consumer behaviour towards super-markets
A psychological study of consumer behaviour towards super-markets
By Rajendran, K.
Genetically modified food and the consumer
Genetically modified food and the consumer
By Allan Eaglesham,Ralph W. F. Hardy
Distributor brands
Distributor brands
By Carmel M. Moloney
A VALS overview of U.S. shopping patterns and attitudes
A VALS overview of U.S. shopping patterns and attitudes
By Gloria Esdale McConnell
Economic valuation with stated preference techniques
By Ian Bateman
An experimental study of relationships between attitudes, brand preference and choice
An experimental study of relationships between attitudes, brand preference and choice
By Frank Myron Bass
Decision ambiguity and consumer brand loyalty
By A.V. Muthukrishnan
The effects of information on perceptions and preferences for new choice objects
The effects of information on perceptions and preferences for new choice objects
By Pessemier, Edgar A.
Store image and positioning
Store image and positioning
By Pessemier, Edgar A.