Tomeki

Managing customer-initiated contacts with manufacturers

Managing customer-initiated contacts with manufacturers

the impact on share of category requirements and word-of-mouth behavior

By Douglas Bowman

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Publish Date

2000

Publisher

Division of Research, Harvard Business School

Language

eng

Pages

21

Description:

subjects: Consumer behavior,  Consumer satisfaction,  Consumer's preferences,  Word-of-mouth advertising,  Relationship marketing,  Customer relations