1-24 of 59 Books
Consumer Vulnerability
Consumer Vulnerability
By Kathy Hamilton,Susan Dunnett,Maria Piacentini

The Age of Surveillance Capitalism
By Shoshana Zuboff

Lifestyle market segmentation
By Dennis J. Cahill

Handbook of tourist behavior
By Metin Kozak,Alain Decrop,METIN KOZAK

Doing research projects in marketing, management and consumer research
By Christopher E. Hackley

Consumer Culture In Latin America
By Anna Cristina Pertierra

Discrete choice theory of product differentiation
By Simon P. Anderson

Strategische Kundenbindung im public health-care
By Matthias Dressler,Kristin Borgmann

Markenbeurteilung bei einzigartigen Produkteigenschaften
By Rainer Elste

Markenerfolg durch Brand Communities
By Bastian Popp

Die Betriebsformen des Einzelhandels aus Konsumentenperspektive
By Guido Purper

Konsumentenverhalten in ereignisinduzierten Markenkrisen
By Anja Weißgerber

Beschwerdeverhalten und Kundenwert
By Stefan Wünschmann