An edition of Markenpolitik (2008)

Markenpolitik

Markenwirkungen - Markenführung - Markencontrolling

By Carsten Baumgarth

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Publish Date

2008

Publisher

Gabler

Language

ger

Pages

481

Description:

subjects: Markenpolitik, Merknamen, Marketing, Lehrbuch, Markenartikel, Konsumentenverhalten, Merkenrecht, Controlling, Produktimage