Cover of Markenpsychologie

An edition of Markenpsychologie (2011)

Markenpsychologie

Wie Marken wirken – Was Marken stark macht

By Gert Gutjahr

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Publish Date

Apr 17, 2019

Publisher

Springer Gabler

Language

-

Pages

236

Description:

subjects: Konsumentenverhalten, Markenpolitik, Wirtschaftspsychologie, Neuroökonomik, Produktimage, Dachmarke, Markenartikel