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Consuming Race

By Ben Pitcher

Boomer marketing

By Ian Chaston

The Middle Class in Emerging Societies

By Leslie L. Marsh,Hongmei Li

Food Is Love

By Katherine J. Parkin

Different

By Youngme Moon

Gender, culture, and consumer behavior

By Cele C. Otnes

Looking Behind the Label

By Tim Bartley,Sebastian Koos,Hiram Samel,Gustavo Setrini,Nik Summers

The Satisfied Customer

By Claes Fornell

The Indian Consumer

By Alam Srinivas