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Brand meaning

By Mark Batey

Integrated branding

By F. Joseph LePla,Lynn M. Parker

Reclame

By Fons Van Dyck

Brand shift

By David Houle

Merkenmoe

By Neil Boorman

Brands and Branding. Rita Clifton with Sameena Ahmad ... [Et Al.]

By Rita Clifton

Maximaliseren van klantenrelaties

By Roland T. Rust

De imagineer

By Gabrielle Kuiper

Buckler? Proost!

By Marnix Langeveld

Communicating Fashion Brands

By Lin Shijian

Positioning the brand

By H. J. Riezebos