Positioning the brand

An edition of Positioning the brand (2011)

Positioning the brand

an inside-out approach

By H. J. Riezebos

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Publish Date

2011

Publisher

Routledge

Language

eng

Pages

208

Description:

subjects: Product management, Brand name products, Branding (Marketing), Marketing, Produits commerciaux, Gestion, Produits de marque, Stratégie de marque, Branding, BUSINESS & ECONOMICS, Advertising & Promotion, Merken (commercie)