Brand meaning

An edition of Brand meaning (2008)

Brand Meaning

Meaning, Myth and Mystique in Today's Brands

By Mark Batey

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Publish Date

2015

Publisher

Taylor & Francis Group

Language

eng

Pages

230

Description:

subjects: Product management, Branding (Marketing), Marketing, Stratégie de marque, Produits commerciaux, Gestion, Branding, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior, Merken (commercie), Marques de commerce, Varumärken, Marknadsföring