The hidden persuaders

Description:

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.

subjects: Advertising,  Social aspects,  Social aspects of Advertising,  Motivation research (Marketing),  Psychological aspects of Advertising,  Publicidad,  Aspectos psicológicos,  Psychological aspects,  Aspect social,  Publicité,  Propagande,  Propaganda,  Psychology,  Consumers,  Control (Psychology),  Political Advertising,  Advertising, psychological aspects,  Advertising, political,  Advertising - general & miscellaneous,  Consumer behavior,  Advertising - products & services,  Advertising - history & criticism,  Coping & healing,  Umschulungswerkstätten für Siedler und Auswanderer

Places: United States