1-24 of 795 Books

Basic Marketing Case Book
By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

Consumer behavior
By Del I. Hawkins,Kenneth A. Coney,Roger J. Best

Strategic sport marketing
By David Shilbury,David Shilbury,Shayne Quick,Hans Westerbeek

Supervisor's survival kit
By Elwood N. Chapman,Cliff Goodwin,Clifford R. Goodwin

Contemporary Marketing
By Louis E. Boone,David L. Kurtz

Marketing
By Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Elnora Stuart

Selling
By Roger Ditzenberger,Ditzenberger,Kidney,John Kidney

Consumer behaviour
By Robert East,Marc Vanhuele,Malcolm Wright

The channel advantage
By Lawrence G. Friedman,Lawrence Friedman,Tim Furey

The business of fashion
By Leslie Davis Burns,Nancy O. Bryant

Marketing strategy
By Orville C. Walker,John Mullins,Jr., Harper W Boyd,Harper W. Boyd,Jean-Claude Larreche,Orville C., Jr. Walker,Harper W., Jr. Boyd

Handbook of Market Segmentation
By Art Weinstein

Consumer behavior
By David L. Loudon,Albert J. Della Bitta

Successful direct marketing methods
By Stone, Bob,Bob Stone,Ron Jacobs

Sales management
By Thomas N. Ingram,Raymond W. Laforge,Ramon A. Avila,Charles H., Jr Schwepker,Michael R. Williams

Modern retailing
By Joseph Barry Mason,J. Barry Mason,Morris L. Mayer,J. B. Wilkinson

Gravitational marketing
By Jimmy Vee,Jimmy Vee,Travis Miller,Joel Bauer

Market segmentation
By Malcolm McDonald,McDonald, Malcolm.,Ian Dunbar,Ian K. Dunbar

Sales promotion essentials
By Don E. Schultz,William A. Robinson,Lisa A. Petrison