An edition of Basic Marketing Case Book (1960)

Basic Marketing

A Managerial Approach. Canadian Edition

By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

5.00 (1 Ratings)

25 Want to read1 Currently reading0 Have read

Publish Date

December 1986

Publisher

Irwin Professional Publishing

Language

eng

Pages

767

Description:

subjects: Marketing, Management, Marketing - General, Business / Economics / Finance, Sales & marketing, Export marketing, Gestion, Case studies, Marketingmanagement, Consumentengedrag