An edition of Basic Marketing Case Book (1960)

Basic marketing

a managerial approach

By E. Jerome McCarthy,Stanley J. Shapiro,William D. Perreault,Kenneth B. Wong,J. E. McCarthy,William D. Perreault Jr.

5.00 (1 Ratings)

23 Want to read1 Currently reading0 Have read

Publish Date

1968

Publisher

R. D. Irwin

Language

eng

Pages

767

Description:

subjects: Marketing, Management, Marketing - General, Business / Economics / Finance, Sales & marketing, Export marketing, Gestion, Case studies, Marketingmanagement, Consumentengedrag