An edition of What's your story? (2007)
What's your story?
unlocking the primal power to move markets, audiences, people brands, and your companies
By Ryan Mathews,Watts Wacker
Publish Date
2007
Publisher
FT Press
Language
eng
Pages
222
Description:
Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, ho
subjects: Computer Technology, Corporate culture, Economic aspects, Economic aspects of Storytelling, Marketing, Nonfiction, Storytelling, Business strategy, Sales & marketing, Product Management, Business & Economics, Business / Economics / Finance, Business/Economics, Business Life - General, Marketing - General, Business & Economics / Marketing / General