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sales marketing management

Strategic marketing

By David W. Cravens,Nigel Piercy

Marketing strategy

By Orville C. Walker,John Mullins,Jr., Harper W Boyd,Harper W. Boyd,Jean-Claude Larreche,Orville C., Jr. Walker,Harper W., Jr. Boyd

Guide to producing a fashion show

By Judith C. Everett,Kristen K. Swanson

Designing and delivering superior customer value

By Art Weinstein,William C. Johnson

Global marketing

By Warren J. Keegan,Mark C. Green,Mark Green

Hospitality marketing management

By Robert D. Reid,David C. Bojanic

Marketing and general practice

By Colin Gilligan,Robin Lowe

Marketing management

By Michael R. Czinkota,Masaaki Kotabe,David Mercer

Aerospace marketing management

By Philippe Malaval,Christophe Bénaroya

Regulating Content on Social Media

By Corinne Tan

Steuerung von Markenportfolios

By Martin Koers

Marketing im liberalisierten Strommarkt

By Thomas Haller

Think marketing

By Martin Van Mesdag,Levitt

Competitive marketing strategy for Europe

By Linden Brown,McDonald, Malcolm.

Problems in marketing

By Luiz Moutinho,Luiz A M Moutinho,Charles S Chien

Perry's Department Store

By Karen M. Guthrie,Cynthea W. Pierce

Creating customer value through strategic marketing planning

By E. J. Nijssen,Edwin J. Nijssen,Ruud T. Frambach

Counterintuitive marketing

By Kevin J. Clancy,Peter C. Krieg

The one-day marketing plan

By Roman G Hiebing,Roman G., Jr. Hiebing,Scott W. Cooper,Roman G., Jr Hiebing

The Secrets of Word-Of-Mouth Marketing

By George Silverman

Examining the Role of Well-Being in the Marketing Discipline

By Pamela L. Perrewé,Peter D. Harms

Interne Kundenorientierung des Controlling

By Thomas Mosiek

Die Automobil-Kaufentscheidung

By Mark Unger

Management von Messebeteiligungen

By Ralf Ueding