Hospitality marketing management

Description:

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

subjects: Accueil (Tourisme),  Business,  Food service,  Hospitality industry,  Marketing,  Nonfiction,  Restaurants,  Services alimentaires,  Industries - Hospitality, Travel & Tourism,  Business / Economics / Finance,  Sales & marketing management,  Food Service Management,  Cooking,  Business/Economics,  Business & Economics / Hospitality, Travel & Tourism,  Methods - Professional,  Study and teaching,  Hotel management,  Restaurants, marketing