1-16 of 16 Books

Consumer behavior
By Leon G. Schiffman,Leslie Lazar Kanuk

The unmanageable consumer
By Yiannis Gabriel,Tim Lang

The why of consumption
By S. Ratneshwar,David Glen Mick,Cynthia Huffman

Transformative consumer research for personal and collective well-being
By David Glen Mick

Doing research projects in marketing, management and consumer research
By Christopher E. Hackley

Handbook of Qualitative Research Methods in Marketing
By Russell W. Belk

Shopper marketing
By Markus Stahlberg,Ville Maila

Statistical methods in food and consumer research
By Maximo C. Gacula

Consumer Demand: A New Approach (Study in Economics: No. 5)
By Kelvin Lancaster
Consumer Research Methods
Consumer Research Methods
By James Fitchett,Andrea Davies