An edition of The why of consumption (2000)

The why of consumption

contemporary perspectives on consumer motives, goals, and desires

By S. Ratneshwar,David Glen Mick,Cynthia Huffman

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Publish Date

2000

Publisher

Routledge

Language

eng

Pages

352

Description:

subjects: Recherche, Consumers, Consommateurs, Comportement, Consumer behavior, Verbraucherforschung, Research, Consumentengedrag, Aufsatzsammlung, BUSINESS & ECONOMICS, Marketing & Sales, Commerce