An edition of Does Success Breed Success? (2005)
Effects of News and Advertising on Corporate Reputation
By May-May Meijer
Publish Date
March 1, 2005
Publisher
Aksant Academic Publishers
Language
eng
Pages
320
Description:
subjects: Berichtgeving, Public relations, Reclame, Mass media and business, Corporate image, Corporations, Publieke opinie, Reputatie, Advertising, Success in business, Mass media, economic aspects