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The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products

effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products

a pilot study.

By Myrna Anne Yeakle

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Publish Date

1977

Publisher

Microform Publications, College of Health, Physical Education and Recreation, University of Oregon

Language

eng

Pages

202

1-3 of 3 Editions

The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products

View The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products
The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health productsa pilot study.

Language: eng

Pages: 211

Published In: 1977

Publisher: Microform Publications, College of Health, Physical Education and Recreation, University of Oregon