The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products

An edition of The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products (1975)

effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products

a pilot study.

By Myrna Anne Yeakle

0 (0 Ratings)

0 Want to read0 Currently reading0 Have read

Publish Date

1977

Publisher

Microform Publications, College of Health, Physical Education and Recreation, University of Oregon

Language

eng

Pages

202

Description:

subjects: Advertising, Consumer education, Educational games, Health products, Psychological aspects, Psychological aspects of Advertising