Tomeki

The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products

effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products

a pilot study.

By Myrna Anne Yeakle

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Publish Date

1977

Publisher

Microform Publications, College of Health, Physical Education and Recreation, University of Oregon

Language

eng

Pages

202

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