The hidden power of advertising

An edition of The hidden power of advertising (2001)

The hidden power of advertising

how low involvement processing influences the way we choose brands

By Robert Heath

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Publish Date

2001

Publisher

Admap Publications

Language

eng

Pages

124

Description:

subjects: Advertising, Brand choice, Brand name products, Psychological aspects, Psychological aspects of Advertising, Psychological aspects of Brand choice, Subliminal advertising